By Alex Baldwin (June 30, 2022, 7:24 PM BST) — A European court has backed a decision to stop a shoemaker from registering “PLUMAflex by Roal” as a trademark, ruling that the Spanish meaning of the name wasn’t enough to spare it from Puma’s objection in the rest of the bloc.
The European Union’s General Court dismissed Jose Alfonso Arpon SL’s attempt to resurrect the trademark application Wednesday, confirming that the German sportswear giant’s reputation and the similarities between the application and Puma’s trademarks were enough to deny registration.
The court agreed with the EU Intellectual Property Office’s conclusion that there were limited differences between the marks when taken as a…
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