Travis Scott’s collaborations with Nike transformed the ways in which the artist was viewed, as many now were able to see him as both a designer and musician- as his shoes were know becoming as big as his rapidly growing music career. Scott’s numerous releases with Nike are coveted throughout the sneakerhead community as his shoes can be resold for upwards of $1000. With Scott’s latest drop in 2020, the “Cactus Trails” fans have been pining over a new collaboration with Scott, Nike, and Air Jordan.
The newest collaboration between Travis Scott and Air Jordan is set to release this week as Scott dropped a video on his Instagram that featured Euphoria star Javon Walton. Euphoria is an HBO exclusive surrounding the lives of high school students and what they face as they move about their lives. The show features Javon Walton who plays Ashtray- a drug dealing fifteen-year-old with his brother Fezco (played by Angus McCloud). The show itself features iconic streetwear brands like Palace, Nike, Telfar, and Air Jordan- worn especially by Ashtray and Fezco throughout the series.
